Brand and Identity

An idea from inception, H&D creates the suitable brand identity and till the idea instantiates, our branding help its expansion. We bring the perfect combination of services to build that desired brand.

In markets flooded with brands, it’s the brand identity rather than the product that sets the brands apart. Brands that are easily identifiable and have a unique identity easily connects with customers on a deeper level to create value.

A brand is more than a logo or website. It’s a story weaved together from ideas and transformed into experiences. There’s no bandaid or quick fix to good branding. We jump in with both feet, uncover the story and help tell it well.

Brand discovery

When launching a new brand identity or revising an existing one, a clear understanding about your position, your audience and your competitors is a critical first step. At H&D we identify brand opportunities to tackle these challenges. The way your logo and web design connect with your audience is one of the important factor. From your website to Google+ for reviews to Facebook for engagement and Twitter to make your audience follow your brand – your branding needs to be consistent.


Brand research

When it comes to brand research we go to the atom level of the challenges to deliver a consistent brand identity to help you fill the market and will make your brand to identity and seize the market opportunities. We sharpen the strength of your brand to deliver a perfect identity for your brand.

Brand positioning

Our brand positioning process typically includes:

• Meetings with key stakeholders
• Primary and/or secondary market research
• Market analysis and profile
• Defining competitors, markets and trends
• Brand personality assessment
• Identification of brand category attributes
• Identification of core brand attributes

Brand development

So what is? Distinctiveness. Great logos are the starting line to great brand identities. Signage, email marketing, social media and other tools should be designed so they tell a story. Brand identity makes that happen.

Find your voice

After undergoing the brand positioning process you’ll be prepared to take on the marketplace with confidence. H&D helps your brand arrive at the position you desire. Well-designed brands are invaluable. The colors used in your logo, the material and shape of your building signage, the unique stock and layout of your business cards – all of these elements combine in unison to create brands that matter.

At the end of our process you’ll be provided a full-color PDF positioning document that clearly presents our research, development and recommendations for creating a well-loved brand.

Define the Brand Purpose

Align with the Audience

Develop the Story

Evolve, Adapt & Extend